There is a steep learning curve when getting started or bringing your existing network marketing business online. A lot of us are overloaded with so much information that is on the internet about the right way to get started with online network marketing. It can get to the point that we’re trying to get too many things done at the same time.

When it comes to initially getting setup people are confused to what is needed to get started, they wonder if they need a website, a personal page with pictures, or a page that talks about their company and has a small bio about them. Most people get started with their company’s replicated website that explains their company’s products and services and also has their picture on it as well.

None of these are the first thing or tool that is needed to start building your business online, yes you need some information about your company and the products and services that you offer, but the most important tool that you need is an auto responder. An auto responder is a digital online tool that is used to keep in touch, follow up and build a relationship with prospects that show interest into what you have to offer.

An auto responder is used in conjunction with a lead capture page that encourages interested prospects in a form of a bribe to leave their name, email info and telephone number for what’s on the other side of that page. When that personal information is left your auto responder is setup to continuously send out messages for a predetermined time period. We all know how important follow up is in our business, if we’re able to consistently follow up with prospects months later the possibility of them wanting more info when the time is right for them is greatly increased.